How to Set Up Your First Shopify Store  

by David Masters20 Aug 20137 Comment

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These days, setting up shop online only takes a few minutes, several clicks of the mouse, and a small monthly investment -- less than the price of most broadband packages.
Things haven't always been this easy.
Back in 2004, three friends who shared a passion for snowboarding decided to open an online store selling snowboarding equipment. They searched everywhere for a simple way to set up shop, but nothing they found matched what they needed. Eventually, they gave up looking, and one of them spent a couple of months coding a custom store from scratch.
Two years on, in 2006, they decided to share their code to help other people who wanted to sell online. With that, Shopify was born.
One of the most popular eCommerce platforms, Shopify plays host to some 50,000 online retailers. Brands using the Shopify platform include Pixar, Evernote, Amnesty International, Wikipedia and General Electric.
Whether you're selling jewelry you make as a hobby, setting up a drop-shipping operation, or creating an online counter-part to your bricks-and-mortar store, Shopify can work for you. It provides everything you need to open an online store, and you can have it all set up in under an hour.
In this tutorial, we guide you step-by-step through setting up an online eCommerce store on the Shopify platform.

1. Is Shopify Right For You?

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Before committing to Shopify for the long term, it's worth considering whether Shopify is a good fit for your business.

Step 1: Know the Benefits of Using Shopify

• You don't need to be a coding wizard or a designer. Shopify handles the coding and provides over 100 professionally designed themes to keep your storefront looking fresh, vibrant and inviting. That's why Shopify is known as the Wordpress of eCommerce platforms - it's a breeze to set up.
• Your store can grow with you. With prices starting at $14 a month, you don't need to be turning over big bucks to make opening a Shopify store a worthwhile investment. Meanwhile, the top end package allows you to list as many products as you like, and charges no transaction fee. No matter how big your store gets, you can stick with Shopify if you want to.
• Make shipping simple. You can set shipping to be a fixed price, or based on the weight of individual products.
• Add Apps to customize your store. Whether you want to print FedEx labels, add customer reviews to your store, or install live chat, Shopify's paid and free apps install in just a few clicks.

With all these benefits, what's the skeleton in the closet? The main issue is cost. Shopify is a tad more expensive than other platforms, especially when their 2% transaction fee for basic users is taken into account. Additionally, what you get in ease-of-use, you lose in customization. If you want to save money and are willing to put in a little legwork on coding and design, then other platforms may be better for you.
You can find more pros and cons of Shopify here.

Step 2: Try it Out For Yourself

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Shopify offers a free 14-day trial, and you don't even have to give your credit card details until your store goes live. If you're thinking of setting up shop online, why not give it a whirl? This tutorial will show you how it's done.

2. Sign Up To Shopify

To begin your Shopify journey, you must sign up for an account.

Step 1: Sign Up

Head over to Shopify.com. Here you can browse Shopify's features and take a look at sample stores.
When you're ready to sign up, go to the homepage and scroll down to the sign up form.

Enter your details, then click the big green button: Create your store now.
Your store name must be unique, otherwise Shopify will ask you to choose another name. After you've signed up, set up can take a little while. Sit tight!

Step 2: Confirm Your Details

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Next you'll be asked for a few more details about you, including your name, address, country and phone number.
You'll also be asked if you have products, and what you'll be selling. If you're just trying out Shopify to see how it works, you can select I'm just playing around in the "Do you have products?" menu, and I'm not sure in the "What will you sell?" menu.
When you're done, click I'm done.

Step 3: Log Into Your Store

Now your sign up is complete, Shopify will send you an email letting you know your store is set up. In the email, you'll be given a link to your store's admin page. This is yourstorename.myshopify.com.
To log in, go to your store's admin page and enter your email address and password.
Once you've logged in, Shopify provides a dashboard to help you get your store set up.

2. Snazz Up Your Store with a Theme

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Before stocking up your shelves, give your shop a virtual makeover.

Step 1: Browse Themes

Having logged into Shopify, visit the Shopify Theme Store at themes.shopify.com. Here you'll find over 100 themes to choose from, including a broad range of free themes.

You can filter themes by paid or free; by industry (such as art, clothing, food, jewelry, etc.); and by features (such as drop-down menu or newsletter integration). You can also sort themes by price, popularity, and most recent.

Step 2: Check the Theme Details and Reviews

Once you've found a theme you like, click on the theme's sample image. You'll be given more information about the theme, such as whether the theme is responsive (i.e. mobile compatible), and other theme features.
Scroll down to find theme reviews, to see what other users think of the theme.

Step 3: Preview the Theme

To see the theme in action, click View Demo. You'll find this next to the Get Theme button.
If the theme comes in a range of styles, you can also view demos of the different styles by clicking on them.

Step 4: Get the Theme

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Found a theme you like? Good job! Now click the green Get Theme button.
Shopify will ask you to confirm that you want to install the theme.
Click Publish as my Shop's Theme.
Don't worry if you don't feel 100% sure it's the right theme for you. You can always change your mind later.

Step 5: Customize Your Theme

After the theme has installed, Shopify will let you know, and will give you the option to Go to your Theme Manager. Click this.
Your theme manager shows published themes (the one you installed or activated most recently) and unpublished themes (themes you previously installed).
To customize your theme, such as changing the colors and fonts, click Theme Settings.

3. Add Products

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A store isn't a store without merchandise to sell! Now that you've polished up your shelves with a nifty theme, you're ready to stock them full with products.

Step 1: Add a Product

To begin adding products, click the Products tab in the menu on the left.
Then click the Add a product button.

Step 2: Insert Product Details

This is when the work begins. For each product you list, you must enter a wide range of details. These include:

• the product name
• a product description
• a product image
• the type of product (e.g. board games, surf boards)
• the vendor (i.e. the brand, e.g. Apple)
• price

You can also select whether to charge taxes on the produce, whether a shipping address is required (it's not if you're selling digital products or services), and the product's weight to calculate shipping.
Additionally, you can enter SEO information for the product, and you can create product collections, which make it easier for customers browsing for products to find what they're looking for.
You're also asked for some more advanced product information. This is optional, but is handy for organizing your stock if you plan to sell a wide range of products. This information includes:

• SKU. This is the code you use to track the stock in your inventory.
• Barcode. The scannable lines that refer to your product's data.
• Compare at price. You can use this to show off your low prices compared to your competitors.

Step 3: Save Your Product

When you've finished entering product details, click the green Save button. Your product listing is complete.

4. Launch Your Store

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That's the basics of setting up a Shopify store. You've got a theme and products. All you need to do now is confirm which payment methods you accept, set your local tax rate, and confirm your shipping rate. All these can be done in the Store Settings tab, which you open by clicking Settings in the left-hand menu.
When you want to launch your store to the world, you'll be asked for your credit card details. Shopify will start billing 14 days after you created your account.
Happy selling!.

Its my develop store with support by Shopifyhttp://sunshine-45.myshopify.com pasword is:"plaeti"
If you need watch it and if you want change it ,than i additing you like staff .One day its store can be yours.For qustion just write me here and by my email:iasen_io@abv.bg
You can do its develop store yours unlimited time.

Its story for success with us,join us and sell worldwide

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SKIRTIT

• Opened in 2014
• http://www.skirtit.com/

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Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

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We felt there was a gap in the market for women who cared about the quality, fit and affordability of their skirts. Initially, we spent countless hours creating samples and designing what we believe is the best pencil skirt out there. It took quite a few adjustments to get it right and keep it cost effective.

Initially we weren't sure where to produce and weighed the pros and cons of working with Asia vs. North America. After comparing costs, turn-around time and quality, we decided to produce in Montreal. It costs us slightly more, but the difference in quality is astonishing. In 12 months our return rate for quality issues is below 1% and declining.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

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Our first sales were generated by our CEO messaging all her friends and family to take orders, and personally delivering them at night. She truly generated the first $2,000 in sales "the old fashioned way."
Social media has been a key tool for us since the beginning as well. We have Facebook, Instagram, Twitter, Pinterest and a blog that are updated daily. We connect with customers and give them a place to share thoughts and suggestions.
In the most recent quarter, we have invested heavily in Google AdWords and newsletters. Our ROI on our newsletters has been by the best by far. Looking back we should have focused more effort on them earlier on.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

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Since we manufacture our own goods, wholesale and retail them online, keeping organized and sharing information with our team is a constant challenge.
Google Docs is an app we can't live without. Between all our shared documents and calendars, everything stays organized.
Shopify has been a great partner in this venture as well. The back-end is fabulous and full of useful metrics which we are constantly studying. They also provide support at any hour of the day which makes all the difference since we work around the clock.
Shipments are automatically printed, pulled and boxed by our warehouse guy and given a shipping label. We signed a contract early on with Canada Post; they have helped us in every way possible to meet our shipment needs as we grow. Having a dedicated account manager has been a great plus.

What are your top recommendations for new store owners?

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The online world is a truly saturated place. Countless stores sell identical products and undercut each other for pennies to generate sales.
I truly believe that if you find a way to add value to an essential product and compete on all fronts (price, quality and service), you have the foundation to put up a good fight. It is true that online businesses are fortunate to save the expenses usually incurred running a retail operation, but keep in mind generating traffic can be difficult and expensive.
A detailed business and marketing plan is a great way to put your ideas down on paper and get advice from experienced individuals. Lastly, remember an online business is like growing a plant: a plant needs soil, seeds, water sunlight and nutrients to grow. If you only give your store some of the necessary tools, you cant expect it to grow.

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How An Ex-Con Turned His Life Around And Built an $80k per Month Ecommerce Business

• by Mark Macdonald Twitter

2874 shares Facebook Twitter Linkedin

This is a guest post by Robert Nava, owner of National Parks Depot.
Being the founder of a successful ecommerce website isn’t something I would have predicted for myself. One year ago, the idea wasn’t even in my peripherals. It wasn’t something that took me a lot of planning and preparation coupled with years of experience to carry out.
Creating National Parks Depot and getting it to a recognized level of success basically took one month. During that month, I came up with a product to sell, created a store, and promoted the product to about one million targeted prospects. Sales were so great that I had to pull in an investor to help get inventory.
Building National Parks Depot using Shopify is one of the easiest things I’ve ever done. I don’t have tons of experience in sales or marketing, so it’s not as if I was destined to be successful at this. In fact, with my history, success seemed unlikely. But with all the right pieces in all the right places, what seemed to be most unlikely actually became a reality.

Early Life and Incarceration

The early part of my life was spent incarcerated. From the age of 11 to 27 I was in and out of juvenile and adult correctional facilities for various crimes. I was addicted to drugs, lost, and hopeless. At that time, no one would have guessed that decades later I’d be so involved in business, sales, or marketing. Like I said, I wasn’t a likely candidate for success.
In September of 2007, I was released from California State Prison and have never looked back. My life was different from that day forward, but how drastically different it would be surprises even me at times. Fast forward seven years. I now have a family, a business, and am working on a college degree.
There is something about ex-felons that make us good candidates for being entrepreneurs. There’s a drive that makes us want to be different and to stand out among the crowd. When I decided that I would never go back to crime and prison, my drive didn’t leave. It was just refocused. From then on, my drive and motivation would be success for me and my family.
While that sounds all good, it wasn’t all easy. Over the last few years, while also being a full-time engineering student, I attempted to launch many business ventures. Most failed immediately. Some were sustainable for a short period of time. But only one stands out as an immediate success, and that one is National Parks Depot.

When I started this store, I wasn’t in the greatest financial position. My family couldn’t afford our rent and had to work out arrangements with our landlord in order to keep a roof over our heads. We even had to rely on Government assistance. It was a low point, and I was almost ready to give up on my ventures.
At the time, I had a small Facebook page that was dedicated to sharing images from National Parks around the world. I sold t-shirts through this page and began to think that I could sell even more products to this audience. There was one issue – I didn’t have any products of my own to sell. I had heard of something called dropshipping and thought I might try it out.
So that is what I did.

Getting Started With Dropshipping

Finding drop shippers was frustrating and even scary at times. But once I got the hang of it, it really wasn't that difficult. The key was to have a product in mind first. I simply looked for items that were selling well elsewhere. Once I found a product, I would create my own offer for that item and see if it was something people would buy from my online store. If they did, I'd find a supplier that was willing to dropship that product for me.
The mistake that many other people make is that they look for a drop shipper and then try to sell what that supplier has. When you do that, you limit yourself. Once I identify a product, I simply email the retailers that are selling the item already and ask if they are willing to drop ship. I was surprised at how many actually said yes.
In just a few days, I had National Parks Depot set up on Shopify and ready to promote. I’m not the best marketer on the block, but through all of my failures over the last few years, I was able to learn a few things that would help me promote this store to success.

Facebook Advertising

The Facebook page only had a few thousand fans, so if we wanted to get any sales at scale, there would need to be paid advertising. But as I mentioned earlier, I couldn’t even pay rent so an ad spend was almost out of question. Almost.
I figured I would try it with a small budget of $60 and determine from the sales if it was worth going further. That $60 ad spend brought in nearly $1,000 in sales on the first day, giving a great return. I was ecstatic! On day two, I decided to double the budget and see what would happen. Sure enough, the sales nearly doubled as well. Over the next few days, I would repeat this process several times – every time the sales would just grow.

Then I came to a roadblock. Since I was dropshipping, I never had control over inventory. After about a week of great sales, my suppliers began to run out of stock and I was stuck with tons of sales and no product. I scrambled to find the products elsewhere, but didn’t have enough capital built up in order to purchase inventory in bulk.
That’s when I had to get help from an unlikely source – my landlord Shawn. He knew of my financial situation; it was to him that I couldn’t pay my rent. But we’ve worked together in the past, so he also knew of my drive for success. I told Shawn about the sales going on in the store and let him know that I needed help if this was to continue. He decided to come on and help out in the areas where I lacked. That would get us past the roadblock and move on to more sales.
Over the next several weeks, we spent thousands of dollars on Facebook ads to drive traffic to the store. Just like when I first started, every dollar that went out brought a few more back in. Less than two months after launch, we’ve had nearly $80,000 in sales come in. There have been a few hiccups to overcome, but that comes with learning anything new. In the end, it’s well worth it.
Even though I wasn’t a likely candidate for success, I’ve made it. I’ve learned that there are resources out there that will help us do anything we want. We just have to find them. For National Parks Depot, our success is dedicated to the Shopify platform and to Facebook. Without either, it would not exist.

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About The Author

Robert Nava is a father, electronics engineering student, and entrepreneur who started his life with rough beginnings. After years of struggling to create a successful business, Robert founded National Parks Depot in 2014.

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