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While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

• by Corey Ferreira Twitter
• Sep 1, 2015

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The fear of missing out can have a powerful effect on shoppers. A split test done by WhichTestWon showed that when a countdown timer was placed on a product page, it converted nearly 9% better than a variation of the product page without a countdown timer.

via WhichTestWon

Creating a sense of urgency among your website visitors can help make more people buy and less people “go home and think about it”.
There is potential for visitors on your website to procrastinate and try to delay their decision to buy. According to a study done by Centre De Recherche DMSP, consumers that were seen as high procrastinators had a 73% chance to not make a purchase decision immediately. Consumers that were determined to be low procrastinators still had a 26% chance. Introducing a product or time shortage, your customers will be less likely to delay their buying decision.
A study done by DigitalCommons at the University of Nebraska in 2013 monitored and surveyed 14 shoppers. Study participants shopped at various stores, with most stores using perceived scarcity strategies such as limited quantities and limited-time sales. The study found that the retail stores that had perceived scarcity produced psychological effects such as consumer competitiveness, urgency to buy, in-store hiding, and in-store hoarding.
While your objective isn’t to turn your website visitors into rabid shoppers, you do want to encourage people to act immediately, and that’s where scarcity comes in. You can introduce perceived scarcity to your store by creating a product or time shortage.
I’m going to share the two kinds of scarcity you can create in your store and a few actionable examples you can use to create urgency.

Limited Time Sales and Offers

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Creating a time restriction is one of the easiest and most effective ways of creating urgency and scarcity in your store. This is because customers don’t want to miss out on the opportunity to take advantage of an offer. For example, putting together an expiring sale or offer can force customers to make a decision faster than they might have without a time limitation.
As noted in DigitalCommons’ study, this plays into the theory of loss aversion, where most people prefer to avoid losses than acquire gains. Time restrictions ramp up that psychological trigger.

Offer Flash Sales

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Pet Pro Supply Co. has recurring flash sales on their website, offering very limited-time discounts on hand-selected products.

via Pet Pro Supply Co.

Pet Pro Supply Co. also has a separate Flash Sale page which is prominently featured on their website. The product page is optimized for the flash sale by showing the sale price, and more importantly, the exact date and time the flash sale ends. This reminds the person browsing the product page that they need to act soon or miss out on the deal.

Include Product Page Countdown Timers

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Instead of just showing the date that the sale ends, include a countdown timer on your product page, like MakersKit does for their items that are on sale:

via MakersKit

This visualization helps increase the effectiveness of the time scarcity of this sale.

While sales under a time limitation work really well, they aren’t the only thing you can use to create urgency.

Create Timed Shipping Offers

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Express shipping offers, or even free shipping offers, for customers that act quickly enough, is another great incentive. Fab&GO, a womenswear shop, offers next day shipping if customers act fast enough.

via Fab&GO

If a customer wants to get her shoes shipped by tomorrow, she needs to act within the next 5 hours.

Another idea is offering free shipping to the customers that act quickly enough. Kit Out My Office, a store selling office furniture, uses a countdown timer across the top of their website.

via Kit Out My Office

This is a constant reminder to those browsing the website that if they want to take advantage of free and quick shipping, they need to order within the next 2 hours. This keeps customers from putting it off later, and more often than not, forgetting about it altogether.
You want the customer to purchase, ideally, the first time they come to your website. It’s very unlikely they will ever return, even if they are very interested in purchasing. According to MarketingSherpa, ecommerce companies reported only around 30% of their traffic was returning visits.

Limited Quantity

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You can use stock shortages to your advantage. Instead of looking at limited quantities of your products as a limitation to the sales you can make, look at them as a way to show scarcity to your customers and increase the perceived value of your products.

Show Stock Quantity

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The easiest way of doing this is to simply show the quantity of products in stock on the product page itself and bring attention to the quantity you have left. Tradlands, a shirt store for women, does this effectively by showing the quantity when choosing a shirt size on their website.

via Tradlands

Tradlands also instills urgency in the way they describe their quantity. “Quick, only 1 left” is a far more effective way to describe how many shirts are left than “Stock: 1”.

Similarly, Retro City Sunglasses shows the remaining quantity on their product pages as well as on a page specifically for sunglasses that are “Almost Gone!”.

via Retro City Sunglasses

Sell Limited Quantities

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Another way to create scarcity with limited quantities is to tell customers how many you have to sell instead of telling them what’s left. In most cases, using this strategy works best when selling a “limited edition” or “limited run” of a product, where you only manufacture and sell a specific quantity.
For example, Mindzai sells limited editions of some of their toys.

via Mindzai

In this case, we see Mindzai is only going to create and sell 100 units, not only making this particular item special to own for collectors, but also create scarcity.

Create Urgency in Your Copy

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You don’t only have to show the quantity or sell a limited amount of a product to create scarcity. The language you use on your website, marketing materials and emails can create a lot of urgency as well.
Just look at this email I received from Mizzen+Main the other day.

via Mizzen+Main

Take note of the way that Mizzen+Main describe their new shirts. Instead of simply saying “hey, new shirts are on our store, check them out,” Mizzen+Main makes me want to head over to their store immediately by letting me know that “they’re going quick!”.
They also justify their scarcity claim with “Our last product launch resulted in our fastest sellout ever. Get them quick!” at the end of their email.
As I mentioned earlier, the way you describe your product or phrase you call to actions can create perceived scarcity as well. For example, across the top of JerkySpot is a call to action to “Order Now” but it also makes note that “Supply is Limited”.

via JerkySpot

Letting your customers know that your product can sell out at anytime helps create a sense of fear and urgency. Customers don’t want to regret not taking action when they could have, and using the right copy on your website can remind them of that.

Use Scarcity Responsibly

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Finally, it’s worth noting that with great power, comes great responsibility.
With the right product and customer, scarcity can work really well. However, creating false scarcity or trying to trick people is not the best way to go about this practice.
Obvious manufactured scarcity can turn off customers and hurt your brand.
The scarcity you create needs to be based in something. Why are you only selling those shirts for a limited time? Why is this a limited-run product? You can’t just throw a countdown timer onto a product page and expect it to sell more. The countdown timer should show an expiring sale or an offer (such as next day shipping).
At the same time, scarcity is not always a remedy for poor sales. There needs to be some demand for your products in the first place for this all to be really useful. Much like when Apple launches a new phone or tablet, the demand for their products is already there. The limited amount of Apple products at launch simply intensifies the demand and desirability.
Lastly, don’t over do it. You don’t want to come across as if you’re pressuring your customers. The primary function of perceived scarcity in your business is to encourage procrastinators to make a decision, not to force people to buy things they don’t want. A consequence of creating scarcity, when used improperly, is that it can create buyer’s remorse.
If customers make a purchase they were pressured into, it can cause them to regret their purchase, want a refund, and feel differently about your business.

Your Turn

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If scarcity makes sense for your store, consider applying one example to your business. Even a small change, such as how you describe the quantity left for a product, can have a big change on conversions. If you have any questions on how to create perceived scarcity and urgency, or you’d like to share how it’s worked for you, feel free to comment below. I engage and respond with everyone.

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About The Author

Corey Ferreira is a passionate entrepreneur, coconut water lover and content creator at Shopify.

We are part of your on- line business to create e-store We are a Canadian company Shopify and offer our e-commerce software to help you create your own online store and achieve success. Our products are for people who want to start up in e-commerce .You can try to set up your own online business by getting a 14- day free trial period and then select an appropriate plan for your store. Alongside this you also get hosting service, domain name, free themes, different ways of goods delivery and payment by customers, sales channels and oshte.On all your questions on the development of your store we will respond by 24/7 support.You can create brand new online store.For to see all the information, prices and products and if you want to join us, please use the link below.
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How to Make the Most of Your Weekends to Grow Your Side Business 

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• by Corey Ferreira Twitter
• Aug 19, 2015

247 shares Facebook Twitter Linkedin

Building your business on the side is not easy. You come home after a long day of work, you spend the little time you have with your family and friends, and you try to jam in a productive session, working on your side business before going to bed.
Your weekends allow you to get much more done in much larger chunks. They’re usually where you’re most capable of growing your business or having the most impact on your business when you’re working a day job.
However, are you making the most of your weekends? How often do you find yourself distracted or making excuses when you’re not getting enough done? How should you structure your weekends? What does a weekend, optimized for productivity and growing a business, look like?
I’m going to answer these questions and share what has worked for me, and continues to work for me. Additionally, I’m going to share my action plan, exactly how I structure my weekends, and what I do every weekend that has helped me grow my side business and maintain a great work/work balance.

Switch Up Your Frame

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The first thing you need to consider is how do you think of your weekends.
What you do during the week should set you up to get more done on the weekend. Don’t use your weekends to support the stuff you do during the week, instead, whenever you come home from your day job and begin working on your business, make sure it supports what you plan to do over your weekend.
For example, if you’re planning to tackle your website’s design over the weekend then choose templates, design logos, draw layout ideas  and write copy throughout the week. That way, when the weekend rolls around, you can focus on the most important task - getting the website up.

Making Your Weekdays Support Your Weekend

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Whenever you think up a task or project, but can’t make time for it during the week, David Allen, author of Getting Things Done suggests you add it to a “next actions” list instead of a “to-do” list. Throwing items into a to-do list is non-actionable. If you set an ordered list, of the next things you need to do for your business, it will require and encourage you to make quick decisions.
Think up a great, actionable idea for your business?  Put it in your “next actions” list. Come up with a new marketing idea that will take several hours to implement? Put it in your “next actions list.”

At the end of the week, organize these ideas, tasks, and projects into timeslots throughout your weekends, then pull each task from your next actions list and move  it into your calendar for the weekend. (More on this in the next section)
Now let’s get into what a typical weekend looks like for me, and how you should consider structuring yours to get more done.

How to Structure Your Weekend

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Friday

While you won’t have as much time on Fridays to get as much done as you can on Saturday or Sunday, it’s a good time to reflect on what you’ve accomplished throughout the week and what you plan to do over your weekend

Reflect

It’s good to sit down for five minutes, before planning out your weekend, to reinforce what has (or hasn’t) been working for you.
Not taking the time to see where you went right and wrong can stunt your growth as an entrepreneur. Your business only grows when you do. Here are some questions you can ask yourself:

• What were my top wins this past week?
• What didn’t I get done?
• Where did I waste time this past week?
• What was the best part of my week?

You can answer these questions out loud or write them down in a journal or private document (like Google Docs or Evernote).

Plan of Attack

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Now it’s time to schedule your weekend. Set blocks of time for each task and get your priorities in check.
Your weekend should be flexible. Things happen and you can’t always stick to your schedule. However, don’t use that as an excuse to procrastinate. Stay flexible for when “life” happens, but don’t stay flexible just because Game of Thrones or your favorite TV show might be on.
Before planning out your weekend,  ask yourself a few questions to get a better perspective on what needs to get done:

• What must I get done no matter what this weekend?
• Are there any potential distractions or commitments this weekend that I will need to account for?

Now it’s time to plan your weekend for success.
First, if you don’t know what you should be doing, use the Pareto Principle. Look at the 20% of things you’ve been doing for your business that have yielded 80% of your results.
Next, use a tool like Trello or even Google Calendar to set your schedule for the next two days. Pull the tasks you put off from your “next actions” list and start to schedule them into your weekend. If the task can be done in five minutes or less, do it immediately (yes, while you’re still scheduling your tasks) instead of putting it off for the weekend.
In the next section, I’ll talk about what your Saturday and Sunday might look like to help you figure out how to make the most of your weekend.
Here’s an example of what my Trello board, “Weekly To-Do”, looks like:

Generally, you’ll want to tackle the most difficult or time-consuming tasks first. If you don’t think you’ll be able to complete all your tasks for the day, do the most important things first. The most important task is up to your discretion, but generally, if it has a looming deadline or will make the most immediate impact on your business, it’s the most important task.

Saturday

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Let’s carry over that excitement and momentum from Friday’s reflection and planning, and begin to tackle the most important tasks on Saturday.

“Airplane Mode” Saturdays

So, because you hopefully have scheduled the most important or difficult task first, that’s where you’ll be spending most of your Saturday. It’s also likely to be your most time-consuming task, which is why it’s also important to get it out of the way as quickly as possible.
The key to getting more done on the weekends is focus. Sounds simple, right?
On paper, sure, but in reality, there are a lot of distractions and excuses to keep you distracted.
My Saturdays are usually the most productive day of my weekends. I like to put myself into “Airplane Mode”. Much like how your phone’s Airplane Mode which disables all of your phone’s connectivity to the internet, I do the same thing by cutting myself off from distractions.

Though it’s unlikely you’ll be able to get much done without the internet there are tools you can use to help keep you from wandering off and browsing Facebook, while staying connected to the internet.
These are the Chrome extensions I use to put myself in “Airplane Mode” every Saturday.

• StayFocused - Block out the sites that steal your time so that you can work on what matters.
• RescueTime - Track all your time on the internet to later review where you waste the most time.
• News Feed Eradicator - Sometimes, I can’t block Facebook using a tool like StayFocused because I use Facebook to manage my ads and pages. However, with News Feed Eradicator, my news feed goes from distraction filled mess to motivational or inspirational quote.
• Momentum - This extension replaces your new tab screen with an inspirational photo and a reminder of your most important task for the day.
• Simple Pomodoro - If you’re not familiar with The Pomodoro Technique, it helps you work in small intervals of 25 minutes of getting stuff done and a short 5 or 10 minute break. Instead of plowing through without taking a break, Simple Pomodoro is a timer that will alert you when it’s time to take a break and when it’s time to get back to work.

Sunday

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I don’t like to lose the momentum I created on Friday and Saturday, however, even I understand that there are errands and things that need to be done on the weekend. That’s what Sunday’s for.
If I have time on Sunday, I will finish any other tasks, but if I can’t, I will add them back to my “next actions” list or simply schedule them for next weekend.

Schedule Content for the Week

Spend some time automating whatever you can for the following week. For example, every Sunday evening, I use Buffer to schedule all my social media posts until the following Sunday.
You can do this as well. Spend your Sunday evenings briefly scheduling out social media posts, planning out blog content, or scheduling emails to be sent to your email list.

Plan Your Week Ahead

I use Trello (you can use any scheduling tool you feel comfortable with) to plan out the week ahead. This way, I know exactly what I should (and need) to be working on when I get home from work. I’m not wasting time on deciding what to do or trying to figure out what to do next. I just come home and take action.

Set Goals

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If you don’t already, I strongly suggest writing down and tracking weekly goals for yourself and your business. Some example goals you can set are:

I will easily launch my new ecommerce website by Saturday this week

I will easily go to the gym at least 3 times this week

I will easily get 10 sales to my store by Saturday this week

I will easily double my store’s weekly traffic, from 100 visitors to 200 visitors, by Saturday this week

Writing your goals down helps keep you accountable and brings you clarity. How do you really know what you want to accomplish in life and in your business if you’re not tracking it?

Prime Yourself for the Week Ahead

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Stop dreading Mondays every Sunday night. Set the tone for an amazing week. Look forward to getting up early, tackling your morning routine and getting home after your 9-to-5 to work on your side business. Make your Sunday nights amazing!
Watch a few motivational videos on YouTube or an inspiring Ted Talk, read a Shopify success story, or learn something new before going to bed. You don’t have to over-stimulate yourself, just put yourself in the right mindset before going to bed.

Rinse and Repeat

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Now it’s just a matter of repeating this process and becoming really good at adapting it. You won’t be perfect and won’t always have the most productive weekends - I know I don’t.
However, making an effort to work at it every weekend and putting in that work, even when it’s only for a few hours, can make all the difference. All of those efforts begin to add up over time and before you know it, you can have a full-time ecommerce empire on your hands.
What do you think? How do you, as a sidepreneur, manage to build your ecommerce empire on the side while working a 9-to-5? How will you make this upcoming weekend much more productive? Let me know in the comments below. I engage and respond with everyone.

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About The Author

Corey Ferreira is a passionate entrepreneur, coconut water lover and content creator at Shopify.

Build your online store and grow your business with Shopify - Classified Ad

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How to Find a Product to Sell Online

Looking to start an online store but not sure what to sell? This guide gives you an easy-to-follow framework for finding, evaluating and validating product ideas that you can build a profitable online business around.

or download PDF

14 chapters

1. Introduction

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Starting an online business? finding, evaluating and selecting a product to sell online is no easy take. This guide will break down the process step by step to help you find the perfect product.

2. The 8 Product Opportunity Types

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Understanding the 8 product opportunity types is critical to finding the perfect product to sell online. In this chapter, we break down each of the 8.

3. Where to Look for Product Ideas

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In this chapter, we'll show you the ten best places to looking for and discover the best product ideas for your new online business.

4. Trending Product Ideas

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We used our list of the best places to look for product ideas to uncover 10 products that are currently trending on Google Trends.

5. Selecting a Product & Niche

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Armed with product ideas, it's time to decide which one you want to further evaluate. In this chapter, you'll learn how to choose a product and zero in on a great niche.

6. Evaluating Your Product & Niche

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In this chapter, you'll learn the 17 point product evaluation criteria you need to go through to make sure your product is a great choice.

7. Evaluating Market Demand

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Not only do you need to evaluate product viability, but you also need to understand market demand. In this chapter you'll learn how to better understand market demand for your potential product idea.

8. Evaluating Potential Competition

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After choosing a product and evaluating product viability and market demand, the next step is to understand the competition. In this chapter, you'll learn exactly how to research your potential competition.

9. Validating Your Product & Niche

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Research is great but before you spend too much time and money starting your business, it's always a good idea to test it in a real world scenario first. In this chapter, we'll show you several ways to validate your business concept before sinking a lot of time and money into it.

10. Make, Manufacture, Wholesale or Dropship

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There are four common ways to acquire your product. Make, manufacturer wholesale or dropship. In this chapter, we'll explore each option in more detail.

11. Locating a Supplier

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With all your evaluations complete, it's now time to source the supplier for your product. In this chapter, you'll learn where to look for them and how to negotiate with them.

12. Final Thoughts

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You've made it. You came up with a bunch of ideas, narrowed it down, chose one, evaluated it and found a supplier. Congratulations!

13. Advice From Ecommerce Experts

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Quotes

14. About the Author

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About Richard Lazazzera, Author of What To Sell Online: The Definitive Guide

Join 76,376 entrepreneurs who already have a head start.

Get free online marketing tips and resources delivered directly to your inbox.

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Try Shopify for 14 days free, with no risk

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After your trial ends, pick a plan that offers the features and credit card rate you want

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All of our plans include these great features

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Set up your shop, pick a plan later

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General Questions

Is there a setup fee?

No. There are no setup fees on any of our plans.

Do I need to enter my credit card details to sign up?

No. You can sign up and use Shopify for 14 days without entering your credit card details. At the end of your trial, or when you decide to launch your store, you will need to pick a plan and enter your credit card details.

Can I cancel my account at any time?

Yes. If you ever decide that Shopify isn't the best ecommerce platform for your business, simply cancel your account from your control panel.

How long are your contracts?

All Shopify plans are month to month unless you sign up for an annual or biennial plan.

Do you offer any discounted plans?

Yes, we offer a 10% discount on an annual and a 20% discount on a biennial plans, when they are paid upfront.

Can I change my plan later on?

Absolutely! You can upgrade or downgrade your plan at any time.

Is Shopify PCI Compliant or PCI Certified?

Yes. Shopify is certified Level 1 PCI DSS compliant. This means all your data and customer information is ultra secure.

Do I have to sell the same products in-store as I do online?

No, you can choose exactly what products to sell online, in-store, or both.

What is the rate if I type in a credit card?

If you chose to type in a credit card number instead of using the Shopify credit card reader, you will be charged the same rate as your online rate.

Online Questions

Can I use my own domain name?

Yes. Your online store can use an existing domain name that you own, or you can purchase a domain name within Shopify's control panel. We also provide a free myshopify.com domain name to all stores on sign up.

What are your bandwidth fees?

There are none. All Shopify plans include unlimited bandwidth for free.

Do I need a web host?

No. All Shopify plans include secure, unlimited ecommerce hosting for your online store. Shopify uses the best servers, networks and a global CDN to ensure your ecommerce site is reliable and fast.

POS Questions

Can I use Shopify POS with my own payment terminal?

Yes. You can create custom payment options within the Shopify POS app (such as cash, debit, IOU, anything!) and record any type of payment.

Can I sell with Shopify POS on more than one iPad?

Yes! You can have multiple “registers” by using more than one iPad running Shopify POS in your store. Use as many iPads as you need!

Do I have to re-add my products to Shopify POS?

No, if you already have a Shopify ecommerce store with products added, all of your products will be automatically loaded in Shopify POS when you first log in to the app.

I already have a cash drawer and printer. Will they work with Shopify POS?

We do support a variety of third-party hardware. Visit the Support Documentation for a list of hardware that is compatible with Shopify POS. But keep in mind: the model numbers must be an exact match.

Will I be able to track my in-store and online sales separately?

Absolutely. The new Shopify Reports feature is customizable. You can track your online and in-store sales together, separately – however you want!

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Last updated on August 7, 2015

By Jeremy Wong in Shopify Related | Comments { 122 }

Shopify Review Highlights

1. Beautiful & Professional Designs – makes your store look great (helps you sell more!)
2. Comprehensive e-commerce tools (with 1,100+ Apps in their App Store)
3. 24/7 support (phone, online live chat, email) – get help at any time

Try Shopify Risk-Free

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There are a number of Shopify reviews and we’re the first ones to admit, choosing the right e-commerce online shop builder is tough.
A lot of reputable online shop builders give you all sorts of tools and it’s confusing – which one is the right one for you?
In our minds, if you are starting a new online business, or just bringing an existing business to the online world, Shopify is definitely one of the easiest ecommerce builders to help you create your online shop (we’ll explain why below).
Shopify is a leading online shop builder – it is currently powering over 175,000 online shops and has helped businesses process over $10 billion worth of sales. Take a look at these examples here and you can see what Shopify can do for you.  You can also see a lot of customer success stories here.https://www.shopify.com/?ref=qrsgrom
It doesn’t matter if you are just starting a new online shop, or bringing an offline store online to grow your business, the last thing you want to do is troubleshoot technology.  Shopify can help you save time so you can focus on other important aspects of your business.
One key thing that we think Shopify has done exceptionally well, is invite other vendors (such as theme designers or online tools providers) to integrate their services and products into Shopify, making Shopify a 1-stop-shop for all the tools you’ll need to create a successful online shop.  We’ll give you more details below https://www.shopify.com/?ref=qrsgrom

Are you changing how you sell?

To be successful today, you need to be able to sell your products in as many different ways as possible. In the past this was costly and complicated – Shopify makes it easy. https://www.shopify.com/?ref=qrsgrom

Grow your business with sales channelshttps://www.shopify.com/?ref=qrsgrom

You can grow your business by adding sales channels to reach more customers. Each sales channel has its own features and an overview of how that channel is performing.

Do it all with one platformhttps://www.shopify.com/?ref=qrsgrom

Shopify is the home for your business. Easily sync orders, products and customers across all your sales channels – no matter where you sell.

Start selling more today!https://www.shopify.com/?ref=qrsgrom

Its may have been easy to create online store.Just imagine...you dont need material area for your store,dont need rent a place,people like staff,no accounter,no cars for shipping.Just you need decishion to do its by internet.With Shopify you take your customer chanels and all of it for small amount mountly.First of all you must have had products ,but if you dont have ,you can sell items from Amazon like droppshiping also.Think about it.Choise plan and grow your business or create it.Its our link by Shopify with all of information.Take a more time forward build your future with us.https://www.shopify.com/?ref=qrsgrom

How Earning $100, $500 or $1,000/month With a Small Business Can Change Your Life

• by Jordan Simas
• Jun 23, 2015

Everyone wants to be rich. Big homes, fast cars, exotic trips - what’s not to like?
There’s no harm in dreaming big, but setting unrealistic goals for your new business can make it hard to stay motivated.
Instead of worrying about your first million, think about what you could do with an extra $100, $500 or $1,000/month. Even a (relatively) small amount of extra income can make a big impact on your quality of life.
Unconvinced? I’ll prove it to you..
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How to Spend an Extra $100/month

It may not sound like much, but an extra $100/month can significantly improve your long-term financial health. Here are a few helpful suggestions for newly-successful business owners.

Put it in a college fund

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College and university are expensive, so give your kids a leg-up by putting your new earnings in a high-interest savings account. Joel Larsen, a certified financial planner, points out that “[saving] $100 a month over 20 years at a 7% rate of return [...] would amass $52,092.67.” Not a bad head start!

Grow your retirement savings

Don’t need a college fund? Start putting your newfound income towards your future and ensure a comfy retirement. T. Rowe Price, a global investment management firm, calculated that “if a young adult retiring in 40 years makes an initial contribution of $1,000 to a Roth IRA and adds $100 a month until retirement, he could have more than $250,000—all tax-free under certain conditions.“

Re-invest in your business (with upgrades)

An extra $100/month can help take your business to the next level. Spruce up your store with a premium theme, time-saving app or fancy logo.

Start a rainy day fund

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Cars need repairs, roofs need patching, and pipes need fixing. It’s bound to happen at some point, and it pays to be prepared. Experts suggest putting away 3-6 month’ salary for an unexpected emergency, so start saving.

Take more time for yourself

See a movie every weekend, have a monthly couple’s night out, or upgrade your cable package to finally get HBO.

How to Spend an Extra $500/month

Bringing in an extra $500/month has the potential to significantly raise your standard of living. Debts start to shrink, broken things get fixed or replaced, and your confidence as a business owner starts to grow. Here are a few good places to start.

Accelerate your mortgage payments

Putting an extra $6,000 towards your mortgage every year can really lower the amount of interest you pay in the long run. According to the RBC, “when you select an accelerated weekly or bi-weekly payment option, you are essentially making the equivalent of one additional monthly payment each year which will help pay off your mortgage faster.”
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Pay off your debts

We’ve already mentioned accelerating your mortgage payments, but other things like credit card debt and student loans should really come first. Learn how to prioritize your debts and make the most of your payments.

Re-invest in your business (by investing in yourself)

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Making $500/month is a great start, but if you want to build a successful business, you’ll need to start learning the ropes. Buy books, attend conferences, and read, read, read!

Build a home office

Nothing says “startup” like running your business from a laptop in your kitchen. Investing in a home office will help you get more done and add legitimacy to your growing empire.

Upgrade/renovate your home

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Update your old bathroom with a new sink one month and a fresh coat of paint the next. The home you’ve always wanted is now within reach.

How to Spend an Extra $1,000/month

An extra $1,000/month can be life-changing. These suggestions are geared towards successful business owners who have already paid off outstanding debts and consider this money disposable income.

Invest

Pick up a few best-selling books about investing and start putting your money to work. Don't want to go it alone? Speak to a financial advisor about how you can make the most of your extra income.

Travel the world

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See exotic places, visit family, or just spend some much-needed down time on a far-away beach. Wherever you're headed, you can definitely afford the trip. Plus, it's important to take some time to relax and recharge.

Re-invest in your business (with ads)

By now you've upgraded your store and learned a little about online marketing, so start acquiring new customers with Google AdWords, Facebook Ads and Pinterest!

Splurge (in moderation)

Every successful entrepreneur deserves to treat themselves every now and again. Whether it’s a pair of designer shoes or an 80” big-screen, $1000/month can buy you big-ticket items you never thought you'd have.

Buy a new car

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Is your gas guzzler on its last legs? An extra $1,000/month is more than enough to cover payments for a new, fuel-friendly ride.
Further Reading: How to Find Time to Build Your Ecommerce Empire While Working a 9 to 5

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That’s what we’d do with the money, but what about you? Tell us how your life would change with an extra $100, $500 or $1,000/month in the comments section below.

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How to Set Up Your First Shopify Store  

by David Masters20 Aug 20137 Comment

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These days, setting up shop online only takes a few minutes, several clicks of the mouse, and a small monthly investment -- less than the price of most broadband packages.
Things haven't always been this easy.
Back in 2004, three friends who shared a passion for snowboarding decided to open an online store selling snowboarding equipment. They searched everywhere for a simple way to set up shop, but nothing they found matched what they needed. Eventually, they gave up looking, and one of them spent a couple of months coding a custom store from scratch.
Two years on, in 2006, they decided to share their code to help other people who wanted to sell online. With that, Shopify was born.
One of the most popular eCommerce platforms, Shopify plays host to some 50,000 online retailers. Brands using the Shopify platform include Pixar, Evernote, Amnesty International, Wikipedia and General Electric.
Whether you're selling jewelry you make as a hobby, setting up a drop-shipping operation, or creating an online counter-part to your bricks-and-mortar store, Shopify can work for you. It provides everything you need to open an online store, and you can have it all set up in under an hour.
In this tutorial, we guide you step-by-step through setting up an online eCommerce store on the Shopify platform.

1. Is Shopify Right For You?

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Before committing to Shopify for the long term, it's worth considering whether Shopify is a good fit for your business.

Step 1: Know the Benefits of Using Shopify

• You don't need to be a coding wizard or a designer. Shopify handles the coding and provides over 100 professionally designed themes to keep your storefront looking fresh, vibrant and inviting. That's why Shopify is known as the Wordpress of eCommerce platforms - it's a breeze to set up.
• Your store can grow with you. With prices starting at $14 a month, you don't need to be turning over big bucks to make opening a Shopify store a worthwhile investment. Meanwhile, the top end package allows you to list as many products as you like, and charges no transaction fee. No matter how big your store gets, you can stick with Shopify if you want to.
• Make shipping simple. You can set shipping to be a fixed price, or based on the weight of individual products.
• Add Apps to customize your store. Whether you want to print FedEx labels, add customer reviews to your store, or install live chat, Shopify's paid and free apps install in just a few clicks.

With all these benefits, what's the skeleton in the closet? The main issue is cost. Shopify is a tad more expensive than other platforms, especially when their 2% transaction fee for basic users is taken into account. Additionally, what you get in ease-of-use, you lose in customization. If you want to save money and are willing to put in a little legwork on coding and design, then other platforms may be better for you.
You can find more pros and cons of Shopify here.

Step 2: Try it Out For Yourself

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Shopify offers a free 14-day trial, and you don't even have to give your credit card details until your store goes live. If you're thinking of setting up shop online, why not give it a whirl? This tutorial will show you how it's done.

2. Sign Up To Shopify

To begin your Shopify journey, you must sign up for an account.

Step 1: Sign Up

Head over to Shopify.com. Here you can browse Shopify's features and take a look at sample stores.
When you're ready to sign up, go to the homepage and scroll down to the sign up form.

Enter your details, then click the big green button: Create your store now.
Your store name must be unique, otherwise Shopify will ask you to choose another name. After you've signed up, set up can take a little while. Sit tight!

Step 2: Confirm Your Details

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Next you'll be asked for a few more details about you, including your name, address, country and phone number.
You'll also be asked if you have products, and what you'll be selling. If you're just trying out Shopify to see how it works, you can select I'm just playing around in the "Do you have products?" menu, and I'm not sure in the "What will you sell?" menu.
When you're done, click I'm done.

Step 3: Log Into Your Store

Now your sign up is complete, Shopify will send you an email letting you know your store is set up. In the email, you'll be given a link to your store's admin page. This is yourstorename.myshopify.com.
To log in, go to your store's admin page and enter your email address and password.
Once you've logged in, Shopify provides a dashboard to help you get your store set up.

2. Snazz Up Your Store with a Theme

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Before stocking up your shelves, give your shop a virtual makeover.

Step 1: Browse Themes

Having logged into Shopify, visit the Shopify Theme Store at themes.shopify.com. Here you'll find over 100 themes to choose from, including a broad range of free themes.

You can filter themes by paid or free; by industry (such as art, clothing, food, jewelry, etc.); and by features (such as drop-down menu or newsletter integration). You can also sort themes by price, popularity, and most recent.

Step 2: Check the Theme Details and Reviews

Once you've found a theme you like, click on the theme's sample image. You'll be given more information about the theme, such as whether the theme is responsive (i.e. mobile compatible), and other theme features.
Scroll down to find theme reviews, to see what other users think of the theme.

Step 3: Preview the Theme

To see the theme in action, click View Demo. You'll find this next to the Get Theme button.
If the theme comes in a range of styles, you can also view demos of the different styles by clicking on them.

Step 4: Get the Theme

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Found a theme you like? Good job! Now click the green Get Theme button.
Shopify will ask you to confirm that you want to install the theme.
Click Publish as my Shop's Theme.
Don't worry if you don't feel 100% sure it's the right theme for you. You can always change your mind later.

Step 5: Customize Your Theme

After the theme has installed, Shopify will let you know, and will give you the option to Go to your Theme Manager. Click this.
Your theme manager shows published themes (the one you installed or activated most recently) and unpublished themes (themes you previously installed).
To customize your theme, such as changing the colors and fonts, click Theme Settings.

3. Add Products

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A store isn't a store without merchandise to sell! Now that you've polished up your shelves with a nifty theme, you're ready to stock them full with products.

Step 1: Add a Product

To begin adding products, click the Products tab in the menu on the left.
Then click the Add a product button.

Step 2: Insert Product Details

This is when the work begins. For each product you list, you must enter a wide range of details. These include:

• the product name
• a product description
• a product image
• the type of product (e.g. board games, surf boards)
• the vendor (i.e. the brand, e.g. Apple)
• price

You can also select whether to charge taxes on the produce, whether a shipping address is required (it's not if you're selling digital products or services), and the product's weight to calculate shipping.
Additionally, you can enter SEO information for the product, and you can create product collections, which make it easier for customers browsing for products to find what they're looking for.
You're also asked for some more advanced product information. This is optional, but is handy for organizing your stock if you plan to sell a wide range of products. This information includes:

• SKU. This is the code you use to track the stock in your inventory.
• Barcode. The scannable lines that refer to your product's data.
• Compare at price. You can use this to show off your low prices compared to your competitors.

Step 3: Save Your Product

When you've finished entering product details, click the green Save button. Your product listing is complete.

4. Launch Your Store

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That's the basics of setting up a Shopify store. You've got a theme and products. All you need to do now is confirm which payment methods you accept, set your local tax rate, and confirm your shipping rate. All these can be done in the Store Settings tab, which you open by clicking Settings in the left-hand menu.
When you want to launch your store to the world, you'll be asked for your credit card details. Shopify will start billing 14 days after you created your account.
Happy selling!.

Its my develop store with support by Shopifyhttp://sunshine-45.myshopify.com pasword is:"plaeti"
If you need watch it and if you want change it ,than i additing you like staff .One day its store can be yours.For qustion just write me here and by my email:iasen_io@abv.bg
You can do its develop store yours unlimited time.

Its story for success with us,join us and sell worldwide

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SKIRTIT

• Opened in 2014
• http://www.skirtit.com/

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Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

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We felt there was a gap in the market for women who cared about the quality, fit and affordability of their skirts. Initially, we spent countless hours creating samples and designing what we believe is the best pencil skirt out there. It took quite a few adjustments to get it right and keep it cost effective.

Initially we weren't sure where to produce and weighed the pros and cons of working with Asia vs. North America. After comparing costs, turn-around time and quality, we decided to produce in Montreal. It costs us slightly more, but the difference in quality is astonishing. In 12 months our return rate for quality issues is below 1% and declining.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

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Our first sales were generated by our CEO messaging all her friends and family to take orders, and personally delivering them at night. She truly generated the first $2,000 in sales "the old fashioned way."
Social media has been a key tool for us since the beginning as well. We have Facebook, Instagram, Twitter, Pinterest and a blog that are updated daily. We connect with customers and give them a place to share thoughts and suggestions.
In the most recent quarter, we have invested heavily in Google AdWords and newsletters. Our ROI on our newsletters has been by the best by far. Looking back we should have focused more effort on them earlier on.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

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Since we manufacture our own goods, wholesale and retail them online, keeping organized and sharing information with our team is a constant challenge.
Google Docs is an app we can't live without. Between all our shared documents and calendars, everything stays organized.
Shopify has been a great partner in this venture as well. The back-end is fabulous and full of useful metrics which we are constantly studying. They also provide support at any hour of the day which makes all the difference since we work around the clock.
Shipments are automatically printed, pulled and boxed by our warehouse guy and given a shipping label. We signed a contract early on with Canada Post; they have helped us in every way possible to meet our shipment needs as we grow. Having a dedicated account manager has been a great plus.

What are your top recommendations for new store owners?

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The online world is a truly saturated place. Countless stores sell identical products and undercut each other for pennies to generate sales.
I truly believe that if you find a way to add value to an essential product and compete on all fronts (price, quality and service), you have the foundation to put up a good fight. It is true that online businesses are fortunate to save the expenses usually incurred running a retail operation, but keep in mind generating traffic can be difficult and expensive.
A detailed business and marketing plan is a great way to put your ideas down on paper and get advice from experienced individuals. Lastly, remember an online business is like growing a plant: a plant needs soil, seeds, water sunlight and nutrients to grow. If you only give your store some of the necessary tools, you cant expect it to grow.

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How An Ex-Con Turned His Life Around And Built an $80k per Month Ecommerce Business

• by Mark Macdonald Twitter

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This is a guest post by Robert Nava, owner of National Parks Depot.
Being the founder of a successful ecommerce website isn’t something I would have predicted for myself. One year ago, the idea wasn’t even in my peripherals. It wasn’t something that took me a lot of planning and preparation coupled with years of experience to carry out.
Creating National Parks Depot and getting it to a recognized level of success basically took one month. During that month, I came up with a product to sell, created a store, and promoted the product to about one million targeted prospects. Sales were so great that I had to pull in an investor to help get inventory.
Building National Parks Depot using Shopify is one of the easiest things I’ve ever done. I don’t have tons of experience in sales or marketing, so it’s not as if I was destined to be successful at this. In fact, with my history, success seemed unlikely. But with all the right pieces in all the right places, what seemed to be most unlikely actually became a reality.

Early Life and Incarceration

The early part of my life was spent incarcerated. From the age of 11 to 27 I was in and out of juvenile and adult correctional facilities for various crimes. I was addicted to drugs, lost, and hopeless. At that time, no one would have guessed that decades later I’d be so involved in business, sales, or marketing. Like I said, I wasn’t a likely candidate for success.
In September of 2007, I was released from California State Prison and have never looked back. My life was different from that day forward, but how drastically different it would be surprises even me at times. Fast forward seven years. I now have a family, a business, and am working on a college degree.
There is something about ex-felons that make us good candidates for being entrepreneurs. There’s a drive that makes us want to be different and to stand out among the crowd. When I decided that I would never go back to crime and prison, my drive didn’t leave. It was just refocused. From then on, my drive and motivation would be success for me and my family.
While that sounds all good, it wasn’t all easy. Over the last few years, while also being a full-time engineering student, I attempted to launch many business ventures. Most failed immediately. Some were sustainable for a short period of time. But only one stands out as an immediate success, and that one is National Parks Depot.

When I started this store, I wasn’t in the greatest financial position. My family couldn’t afford our rent and had to work out arrangements with our landlord in order to keep a roof over our heads. We even had to rely on Government assistance. It was a low point, and I was almost ready to give up on my ventures.
At the time, I had a small Facebook page that was dedicated to sharing images from National Parks around the world. I sold t-shirts through this page and began to think that I could sell even more products to this audience. There was one issue – I didn’t have any products of my own to sell. I had heard of something called dropshipping and thought I might try it out.
So that is what I did.

Getting Started With Dropshipping

Finding drop shippers was frustrating and even scary at times. But once I got the hang of it, it really wasn't that difficult. The key was to have a product in mind first. I simply looked for items that were selling well elsewhere. Once I found a product, I would create my own offer for that item and see if it was something people would buy from my online store. If they did, I'd find a supplier that was willing to dropship that product for me.
The mistake that many other people make is that they look for a drop shipper and then try to sell what that supplier has. When you do that, you limit yourself. Once I identify a product, I simply email the retailers that are selling the item already and ask if they are willing to drop ship. I was surprised at how many actually said yes.
In just a few days, I had National Parks Depot set up on Shopify and ready to promote. I’m not the best marketer on the block, but through all of my failures over the last few years, I was able to learn a few things that would help me promote this store to success.

Facebook Advertising

The Facebook page only had a few thousand fans, so if we wanted to get any sales at scale, there would need to be paid advertising. But as I mentioned earlier, I couldn’t even pay rent so an ad spend was almost out of question. Almost.
I figured I would try it with a small budget of $60 and determine from the sales if it was worth going further. That $60 ad spend brought in nearly $1,000 in sales on the first day, giving a great return. I was ecstatic! On day two, I decided to double the budget and see what would happen. Sure enough, the sales nearly doubled as well. Over the next few days, I would repeat this process several times – every time the sales would just grow.

Then I came to a roadblock. Since I was dropshipping, I never had control over inventory. After about a week of great sales, my suppliers began to run out of stock and I was stuck with tons of sales and no product. I scrambled to find the products elsewhere, but didn’t have enough capital built up in order to purchase inventory in bulk.
That’s when I had to get help from an unlikely source – my landlord Shawn. He knew of my financial situation; it was to him that I couldn’t pay my rent. But we’ve worked together in the past, so he also knew of my drive for success. I told Shawn about the sales going on in the store and let him know that I needed help if this was to continue. He decided to come on and help out in the areas where I lacked. That would get us past the roadblock and move on to more sales.
Over the next several weeks, we spent thousands of dollars on Facebook ads to drive traffic to the store. Just like when I first started, every dollar that went out brought a few more back in. Less than two months after launch, we’ve had nearly $80,000 in sales come in. There have been a few hiccups to overcome, but that comes with learning anything new. In the end, it’s well worth it.
Even though I wasn’t a likely candidate for success, I’ve made it. I’ve learned that there are resources out there that will help us do anything we want. We just have to find them. For National Parks Depot, our success is dedicated to the Shopify platform and to Facebook. Without either, it would not exist.

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About The Author

Robert Nava is a father, electronics engineering student, and entrepreneur who started his life with rough beginnings. After years of struggling to create a successful business, Robert founded National Parks Depot in 2014.

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This is blog article is for people which want create online store .We are Shopify,canadian company which suggest ecommerce software build your online store.If you need some information for our product just click link belowhttps://www.shopify.com/?ref=qrsgrom 
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