Success story with Shopify

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Angelus Direct

Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

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My family has owned our business, Angelus Shoe Polish, for 108 years. We were circling the drain and they weren't taking advantage of the internet. I (the grandson) came in with the strange idea to bring the business online.
Using social media, Google Adwords, Shopify, and a few apps I turned our business around completely. Here I am two years later selling close to 300k a month. They gave me the foundation and I ran with it.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

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I remember starting our site on another platform - it was an awful experience. It looked terrible and received very few orders. Then I found Shopify, which opened our world completely.
As for advertising, we went for artists on Instagram and sponsored them to show off our product. They get our product for a great price in exchange for shout outs and general help. It helped us blow up! Then we got a Google AdWords analyst who changed everything for us. We were doing great but he really took us to another level. He continues to wow us every day.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

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I use a huge amount of applications to keep my business running. Shopify can really be a powerhouse if you know what you're doing.
I just recently got featured on Coupon Pop in a study because one of their applications helped us so much; we receive 500 followers on Facebook and Instagram every week thanks to them! I would easily say it's one of the most valuable apps we use.
Now we use MailChimp, Zopim Chat, Referral Candy, Adroll, Yotpo, Shipstation, SEO Meta Manager, Shopify Bulk Discounts, Order Look Up, Shipping Calculator, Product Customizer, Fraud Alert, Email Template Editor, Revenue and Tax Reporting, Checkout Donations, Coupon Pop, and Persistent Cart. They all work together to make my website quite the machine.

What are your top recommendations for new store owners?

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Use social media and take advantage before it's too late. We have over 50k followers on Instagram, 10k on Facebook, and 20k on YouTube. They are a revolving door of sales. We show potential customers how to use our product and display artists and fans on our page for support.
Don't try to take on too much at once. All those apps took me months to get running. Now the site practically runs itself! I went from one package through USPS to over 2000 a week. If it can happen to me, it can happen to you.